About Paulie Mac’s Particles
Paulie Mac’s Particles is a Bay Area original — a live sports talk show with deep roots in San Francisco radio culture. Hosted by Paul McCaffrey (Paulie Mac) and Tony Rhein (Creative Tony), the show brings decades of professional broadcast experience to an independent platform built around genuine connection with its audience.
Paulie Mac spent 18 years as co-host of the beloved Murph & Mac Show on KNBR, plus additional years on-air at KSAN 107.7 The Bone and KNBR 1050/Ticket 1050. Creative Tony brings 15 years as Creative Director at KNBR and 7 years co-hosting Paulie’s Podcast on the same station. Together they’ve spent the better part of two decades entertaining Bay Area sports fans — and their audience followed them to this next chapter.
The show airs five days a week: Mondays at 4:20p PST, Tuesday/Thursday/Friday at 12p PST (“High Noon”), and Wednesdays at 8p PST (“Night Flight”). Sports-driven conversation is the spine, but Paulie Mac’s Particles extends naturally into music, pop culture, comedy, and special guests — an all-inclusive atmosphere where the laughter comes easy and the audience feels like family.
Who They Reach
Paulie Mac’s Particles draws a deeply loyal Gen X audience (35–54) — Bay Area sports fans who grew up listening to KNBR and followed Paulie Mac and Creative Tony from legacy radio to independent digital media. These are not casual scrollers. With an average view duration of 18:38, they are active, engaged listeners who tune in for the full experience.
The audience skews toward long-time Bay Area residents with strong ties to SF Giants culture and San Francisco sports fandom broadly, alongside the music and pop culture touchstones of their generation. They’re responsive, vocal in the comments, and fiercely loyal to the hosts — a community the show actively nurtures through regular live interaction and audience-participation segments.
The Impact
136.8K impressions generated monthly (up 10% vs. the prior 28-day period), with an average view duration approaching 19 minutes — a rare engagement signal in short-form-dominated media. Five live broadcasts per week create consistent, recurring touchpoints with a stable and growing audience.
What makes Paulie Mac’s Particles valuable to brand partners isn’t raw scale — it’s the quality of the relationship between the hosts and their audience. Paulie Mac and Creative Tony didn’t build their following through an algorithm. They earned it over nearly two decades of daily radio, and that trust transferred directly to their independent show. When they endorse a brand, their audience listens.
Best Brand Partnerships
Paulie Mac’s Particles is an ideal fit for brands targeting Bay Area-connected, sports-passionate Gen X consumers — particularly those aligned with how this audience lives: local dining and entertainment, sports gear and apparel, auto, home services, personal finance, health, and lifestyle.
Partnership opportunities include:
- Host-Read Sponsorships — Live endorsements delivered in Paulie Mac’s authentic voice during broadcast; multiple reads per episode available
- Product Placement & Banner Graphics — Visual brand integration throughout live broadcasts
- Guest Appearances — Sponsor representatives join the show to connect directly with the audience
- Social Media Callouts & Video Spotlights — Amplification across YouTube, Instagram, and X
- Personal Appearances — Hosts available for brand events and activations
- Unique Listener Opportunities — Custom integrations including Weekly Musical Assignment, Tony’s Top 3, Business Sponsor for a Week, Weekly Music Calendar Events, and fully custom concepts developed in collaboration with the hosts
All paid advertising and sponsored content is clearly disclosed and integrated in a way that aligns with the show’s authentic voice.
