About Test Miles

Test Miles is a nationally syndicated automotive media platform led by automotive veterans Nik Miles and Nicole Wakelin, with Spanish-language coverage by Javier Mota. With nearly two decades of national broadcast experience (originally NBC Sports, then Fox Sports for almost 20 years), Test Miles delivers trusted automotive editorial content that reaches more than 12 million Americans monthly across broadcast television, streaming, digital publishing, radio, and video through strategic collaboration with Nexstar Media Group, the largest local television group in the United States.

Who They Reach

Test Miles reaches a highly engaged automotive audience across ~70% of U.S. TV households. The audience skews toward car buyers actively researching vehicles, technology enthusiasts interested in automotive innovation, and families making purchasing decisions. Content indexes ~20% more trusted than automotive content from alternative sources, driven by distribution within Nexstar’s respected local and national news environments. The platform extends to bilingual and Spanish-speaking audiences nationwide through dedicated Spanish-language coverage.

The Impact

12+ million Americans reached monthly (independently verified) across broadcast television (Nexstar’s 171+ local and national TV stations), a 30-minute national television show (Nexstar stations, Amazon Prime Video, Fire TV), digital publishing (MSN, NewsBreak, The Hill, NewsNation, all Nexstar station websites), radio (idobi Radio with 2 million monthly listeners, KXL Radio in Portland), and owned platform TestMiles.com with Google Search/News/Discover distribution.

Best Brand Partnerships

Test Miles is ideal for automotive OEMs, aftermarket products, technology companies, and lifestyle brands targeting car buyers and automotive enthusiasts. Partnership opportunities include:

  • Vehicle Reviews & Road Tests – In-depth coverage across TV, digital, and radio
  • Technology Integration Features – Showcase automotive tech and innovation
  • Sponsored TV Segments – Placement within the 30-minute national television show
  • Digital Video Content – Distribution across Nexstar’s 171+ station websites and national publishers
  • Radio Integration – Live show mentions and dedicated segments on idobi Radio and KXL
  • Editorial Partnerships – Collaborative content that maintains Test Miles’ trusted editorial voice

All paid advertising and sponsored content is clearly separated from earned editorial coverage.